Research On "Raising Pets By Clouds" From The Perspective Of Youth Subculture

In form and meaning of existence in the youth subculture text function tends to infinite variety of today,thousands of geographical space is rapidly in the flow of information,constitute the wall as a whole,the era of globalization in the past have been fiercely against the dominant culture of the youth group,has been flash flood into elite culture and mass culture,authority culture,resistance to object generalization has weakened the style of the rebellious concentration,a variety of medium and melting also immerse resistance into entertainment are ornamental quality behavior,the audience will revel in the space of culture and life,pretend as if nothing has occurredly push the resistance to the corner,With the attitude of neglect and escape,imaginary solutions are used to solve real problems.Under such a complicated cultural intersection,"cloud raising pets",like a new force of youth subculture,emerges with the blessing of new media.As a vehicle for based on new media soil visual spectacle,"cloud raise pet" is in a "net" attitude of acceptance and adsorption with different culture from the signal space,any culture docking with the pet element can't hurt,and even the spread of the effect can be achieved,and in the segmentation and blending of cultures,"cloud raise pet" is using the way of video,text,images and other media,set up their own exclusive style representation and ideographic symbol,and through the construction of symbol system,PuHua out a have aesthetic TongGou Hua cognitive environment,be stylized visual image and semantic symbol "of pet",Can conjure up a group of different regions,different identity of young fans,a trend of roar together,they are fascinated by alternative style to create a group of member's identity,using the fan group of internal cultural capital,recessive exclusive between formation and other cultural groups,in the end in a prolonged group binge,surrounded by a business and the mainstream ideology,as the youth subculture can coexist in harmony with the mass culture of one of the special form,but in the commercial interests of the temptation of infinite big today,good balance "cloud raise pets" culture between the mainstream culture and value measure,is to determine the long-term development of the key factors.Through the development and current situation of the "cloud clearer",combining with the youth subculture "style","resistance",the cultural logic of "collected",to analyze the youth groups in the undercurrent of new media space,through the establishment of unique subculture style is the way to express oneself,to realize the interest margin group aggregation and flow,and in the business and holding under the arm of the mainstream culture,build orderly,having a unique style of fan group of recurring group culture and ecological environment,finally found born of contemporary youth sub-culture and the mainstream culture of special survival,injected a strong fresh blood to the mainstream culture.