A Report On The Translation Of The Future Of Design:Global Product Innovation For A Complex World(Excerpts) Under The Guidance Of Skopos Theory

With the advent of industry 4.0,the rapid development of science and technology,artificial intelligence,digital technology has entered into thousands of households.Industrial design is also from an imported specialty,and now it is regarded as a national strategy by the state.The development of industrial design is closely related to the economy and manufacturing.It is of great significance for the country to grasp its development.Lorraine Justice,one of the top ten designers of the American Industrial Designers Association,the author of this book The Future of Design: Global Product Innovation for a Complex World has profound theoretical knowledge background and practical experience.This book systematically combs the history of industrial design,and at the same time,discusses the development of industrial design in the global market in the future,as well as how to innovate products in the global market.Under the guidance of skopos theory,this paper discusses how to use appropriate translation strategies to guide translation practice.This report focuses on vocabulary and syntax.As a non-literary text,there are a lot of industrial design terms and professional background knowledge in this book.This paper is a translation practice report on specific translation cases encountered in the translation process of the first three chapters of this book.At the lexical level,the translator first analyzes the differences between Chinese and English caused by the transformation of part of speech,inflexion,and nonpredicate verbs.At the syntactic level,taking the comparative analysis of passive voice and long difficult sentences as example,how to use appropriate translation methods to combine translation flexibly and form a unity with the original style.In the translation practice report on The Future of Design: Global Product Innovation for a Complex World,the translator can apply the skopos theory and translation methods more deeply.At the same time,the book can bring value to relevant practitioners and promote the development of the industry.