Research On Image Portrait And Visual Narration Of Brand Story

Nowadays,with the relative prosperity of social economy and the progress of human civilization,the way of building and spreading brand with repeated advertising impact has been bored by the majority of consumers.Therefore,the way of brand storytelling began to prevail and was recognized by all walks of life,but its application was still full of confusion.Based on the core point of brand story,this paper expounds its essence and influence on human from the whole life course of story in human evolution.Through the study of the performance,structure,content and influencing factors of story,the application of story in brand building and brand communication.And combine the narrative and aesthetic impact of visual performance to attract the audience,so as to strengthen the effectiveness and feasibility of brand story communication.To sublimate the image of the story with the high-level sense of realism,so as to promote the efficient development and dissemination of visual narrative.First of all,through the study of relevant literature and historical research,we can understand the influence of stories on human beings in the development and evolution of human society,as well as the spread of print advertising stories starting with words and paintings in ancient civilization.After being familiar with the development history of story in brand advertising,this paper introduces the purpose,significance,content,framework structure,method and innovation of this study in detail;secondly,it makes a basic theoretical overview of the importance of story telling and brand shaping to brand story.After understanding the basic framework,theory and practical significance of this paper,the application of brand story is explored in a systematic way: firstly,starting with the core value of brand story,the paper analyzes how the theme,content,structure and attribute characteristics of the story highlight the brand culture,and systematically interprets the key points of building brand story;secondly,it systematically interprets the brand building based on CIS Theory Finally,through the description of visual narrative as the carrier to classify and analyze the way of brand communication,that is,to combine the visual aesthetic impact with its narrative characteristics,practice and tell the story of brand application communication.Through the above systematic analysis of the connotation,shaping and communication channels of the brand story,the application of the practice of the brand story is summarized.And combined with the economic development of the times,looking forward to the future story economy era,as well as the story upgrading brought by the development of science and technology.Under the background of future story economy,the application of brand story in high technology will make the brand more competitive.The application of the brand story will bring about a prosperous economy for the future high-intensity brand competition,break the brand monopoly,and create opportunities for millions of people with entrepreneurial dreams.