Research On The Current Situation And Countermeasures Of Square Dance Industry In Chengdu From The Perspective Of Cultural Industry

As China's elderly population enters the 250 million mark,the study of countermeasures to social problems caused by aging in various sectors of society has become more and more in-depth;and the concept of the silver-haired economy has once again been pushed to the forefront.At the same time,the urbanization product with Chinese characteristics,the square dance,has attracted the attention of all walks of life because it has attracted the participation of a large group of middle-aged and elderly people.As early as 2015,the square dance industry,as a knocking stone for the silver-haired economy,caused a stir in the capital market.Numerous startups have sprung up.Based on the review of the development of the square dance cultural industry in the past four years,the author will base on the development status of the square dance industry and divide the square dance industry into three major segments: content production end,resource integration platform end,and consumer end three major segments.At present,the development status of square dance in China is the research background,and the development status of square dance industry in Chengdu is analyzed horizontally by comparing various industrial factors.It is found that the status quo of the development of the square dance industry in Chengdu is currently lagging behind.The main reason is that the spontaneous nature of the square dance industry in Chengdu is strong,resulting in the majority of middle-aged and elderly people's consumption types and consumption dimensions are relatively single,basically limited At the entry level,the matching square dance basic sportswear was purchased.With the deepening of research,it is found that the reasons why the startup companies of the square dance industry have returned in recent years are mostly due to the profitability of capital and forget the two-sided nature of the square dance industry: cultural attributes and industrial attributes.The square dance industry is a part of the cultural industry,and its development cannot be separated from the government's public cultural service output.Chengdu City Square Dance's public cultural service output is relatively single,and compared to the nature of the service,it is more like a delivery culture to complete the task.The basic appeal of the broad masses.At the same time,the chaotic functions of the folk dance organizations in Chengdu also led to the practical landing of public cultural services.The government should play a guiding role in the function of public cultural services for square dances,and enhance the accessibility of implementing cultural services to the general population of the elderly.At the same time,we can open the market of cultural service functions according to the situation,use social funds and the creativity of grassroots people,guide the transformation of service functions,guide excellent national dance culture into the square dance culture,and meet the growing cultural fitness consumption needs of the elderly.Optimizing the consumption structure ofmiddle-aged and elderly people will provide a reference for solving the problem of shrinking consumption in an aging society.