Innovation And Application Of The Phoenix's Pattern In The Packaging Design Of Pechoin

Phoenix pattern is one of the unique traditional decorative patterns,but also China's record portrayal of a variety of civic activities,which brings together history,political demands,aesthetics and literature,from various angles to show the wisdom of the ancients and the yearning for a better life,to this day still has a strong artistic value.In appearance pechoin packaging design,there are two problems,one can select the material limitations of the design,the second is pechoin no right to speak on the world stage makeup,deep cultural origins of traditional Chinese classical patterns inherent in this time and highly ornamental value ornamental,give contemporary designers have provided important inspiration.In order to solve these two problems,it will be through pechoin packaging style transformation,from logos,colors,graphics and other elements of the fusion of many phoenix patterns,pechoin to analyze future trends.echoin cosmetics brand although in the marketing and publicity of small achievements,by the People and even the West know,but the style of the antelope packaging gradually westernized,gradually lost the brand national character is also an indisputable fact.The pechoin packaging and the bird-to-phoenix pattern combined to re-decorate,is the practice of the new bottle of old wine,the nature of its product sits has not changed much,heavy in the transformation of the pechoin packaging style,from the pechoin packaging font,logo,pattern,and color changes,Make the phoenix pattern after the combination of pechoin packaging more rich in national affinity,with oriental flavor,but also in a group of foreign-funded cosmetics more prominent in their own characteristics,more reflect the function and special features of the product;The spread of disguised Chinese classical culture.At the same time,this paper redesigns the pechoin packaging,also simulates the current domestic cosmetics market by simulation method,and at the same time makes an investigation to the consumer,the paper makes an objective analysis and prediction on the current packaging of pechoin,and explores a suitable way of survival for pechoin in the step-by-step exploration.