The Research On The Embedding Of Tapestry Pattern Of Li Nationality In Tourism Product Packaging

Hainan tropical regions, tropical tourism features, a typical feature of Hainan island as a tourism destination brand, develop the tourism resources in Hainan, however, developing local economy, without the development of regional products. For Hainan, the regional tourism products both in the service of tourism, and also covers the regional culture connotation, is an important window of Hainan tourism economy.Regional natural and humane environment gives the product selling point, the difference of the regional tourism products and the difference is one of the selling point of product marketing pay attention to. Li culture art the most distinctive Li Nationality patterns after the long history of concise, strong sense of form, form character of artistic expression, extremely rich visual tension and regional culture connotation.In this article, through analyzing the patterns of the Li Nationality art form, come to the conclusion that can be used in the pattern of tourism product packaging elements and form, combined with domestic and foreign classic case, analysis of national patterns in the application of product packaging design and technique of expression, it is concluded that empirical summary, and draw lessons from these experiences, explore Li Nationality patterns in Hainan tourism product packaging design application research. Through the analysis of Hainan regional present situation and development trend of product packaging design, in accordance with li’s cultural and regional products under the premise of its own particularity, from themes, graphics, color and material, four aspects discusses the hainan Li Nationality pattern of regional product packaging design inspiration, to strengthen the packaging local characteristics, to promote the construction of the regional culture brand.