The Application Of Illustration Visual Language Accumulation Of Brand Strength

This century is an era that focuses on visual sense language and emotional communication.With the rapid promotion of information networking,the form of information acceptance is no longer satisfied with the communication method,but more inclined to visual and emotional image.Therefore,illustration must become an indispensable way of visual communication in this era.At present,the development of brand is facing a very serious homogeneity trend,the "familiar" brand is a serious historical challenge to the establishment and dissemination of brand,and it is also an unprecedented opportunity.But how to make the brand stand head and shoulders above others?This requires a new breakthrough point.As a very intelligent visual art language,illustration has not only adapted to the trend of the times,but also constantly optimized itself.It has strong visual impact,and the taste of illustration with personal characteristics is the form which needed in this era.Therefore,based on the unique charm of illustration,the research of brand building and the help of illustration for brand growth are the new ways at present.This topic first uses the literature research method,the comprehensive induction,the combination of theory and practice,analyzes and summarizes the related materials,analyzes the unique artistic language and brand strategy of illustrations,provides a certain theoretical basis for the illustration of the brand image.Then,it analyzes the advantages of hand-painted illustration in the brand image molding,and explores the subject in practice,and using facts to prove the value and effectiveness of the subject.Finally,the brand image can create mental touch and visual shock in the audience.