Research On The Development Of Longquan Celadon Cultural Tourism Under The Background Of Cultural Tourism Integration

Longquan is a long history,the humanities resplendent sword porcelain city,long river years,Ji Guang-yu,in this soil of southwest Zhejiang gave birth to the charm of Longquan celadon.The unique cultural connotation of Longquan celadon benefits from the green landscape of Longquan and the original material,as well as from the skills and humanistic spirit.Although Longquan celadon culture industry has a certain foundation at present,the overall development of Longquan celadon culture tourism is still in its infancy,and there are various problems in the integration of cultural tourism,which restricts the healthy and sustainable development of cultural tourism industry.This paper focuses on Longquan celadon and cyan culture tourism as the research direction,through combing the theory of cultural tourism integration brand strategy theory and 6 ps marketing theory,explore the current situation of Longquan celadon culture development,and summarize its artistic value and cultural connotation.With the policy support and the platform construction situation,summarizes the Longquan celadon culture industry development present situation,and realizes the industry foundation and the market appraisal discussion.Based on the integration of cultural tourism development,this paper analyzes the tourism development pattern of Longquan celadon with "WenLuxing City ",combs the tourism product system of Longquan characteristic celadon culture and the present situation of cultural tourism promotion.Put forward four problems in the development of Longquan celadon culture tourism.First of all,Longquan celadon products market competitiveness and recognition is low,resulting in Secondly,the celadon travel product innovation is insufficient,the talented person is scarce,the related product design lacks the creativity and the emotion grafting;then,the celadon travel brand and the marketing pattern is relatively weak,can not form the effective drive to the local economy;finally,the celadon travel development public service supply quality is low,the transportation construction is insufficient,the cultural atmosphere construction is deficient.In view of the different problems existing in Longquan celadon cultural tourism fusion perspective,this paper puts forward some suggestions for improvement.First,the Longquan Kai region should build a celadon tourism product system based on theintegration of cultural tourism,promote the integration of rural,urban and experiential tourism industries with celadon culture,and form porcelain rhyme rural slow enjoy tourism products,celadon city business travel products,celadon cultural characteristics experience products;second,based on 6 Ps theory to build celadon cultural tourism commodity development and talent support,to achieve the development of parent-child celadon cultural tourism commodity innovation design,emotional identity,innovation cooperation and talent training;third,based on brand strategy theory to optimize celadon cultural tourism products Brand marketing,strengthen the traditional cultural connotation of celadon cultural travel products,and set up brand awareness,form a diversified publicity channel system;fourth,improve the quality of celadon texture development of public service supply,strengthen service supply quality and digital service system construction.In order to improve the overall level of Longquan cultural tourism industry and achieve the growth of local culture,economy and social benefits,put forward corresponding constructive suggestions,hoping to help its future development.