Research On Chinese National Image In Myanmar Media From The Perspective Of Cross-cultural Communication

Based on the theory of cross-cultural communication,the analysis of Chinese national image in the Myanmar media firstly reflects the clear and specific image of China in Myanmar media.Secondly,this study can reveal that cross-cultural communication has a certain influence on the display of Chinese national image overseas,shedding light on the referential value of promoting Chinese national image internationally.As always,Chinese image has been dominated by Western countries in the world,studying the image of China in the Myanmar media can complement and enrich Chinese overseas national image.The strategic position of Myanmar has vital importance for China,but due to the differences in political system and ideology,the image of China is incomplete in the Myanmar media.Therefore,this research has collected and selected 92 news reported on the official website of the Myanmar International TV from April 2018 to January 2019.Based on Communication Accommodation Theory,value and stereotype,the research explores the causes of the Chinese national image reported by Myanmar media.The study has found that China-Myanmar friendly communications in history has led to the positive media coverage of the Chinese image by the Myanmar media.The Chinese national image reported by the Myanmar media is dynamic,responsible and developed in the field of science and technology,basically in line with Chinese national image orientation as a whole.China-Myanmar cooperation is conducive to the development of Myanmar,so Myanmar has a strong motivation to actively communicate with China.As a result,coverages of China-Myanmar exchanges and cooperation are even longer than most other reports.Regarding to the diplomatic principle of balance between the great powers,Myanmar news media uses an expression with strictly prohibited language in reports on China-U.S.trade war and the South China Sea disputes.Owing to social ideology differences,the Myanmar media renders an atmosphere of social and political turmoil and frequent natural disasters,when reporting on Chinese society.Internationally,the relations between China and Taiwan has been conveyed inaccurately for a long time,and the domestic news media rar ely report on Taiwan.Myanmar therefore has formed the stereotype of the poor relation between Taiwan and the Mainland.This research can theoretically expand the application scope of cross-cultural communication;in practice,it will help China to underst and and reflect on its own image,thus promoting Myanmar's understanding of China,as well as prompting the cooperation and development of the two countries.