| The core task of international Chinese education is to disseminate excellent Chinese culture and build a good national image.In recent years,China’s economic strength has been increasing,but the national image has not achieved a position equal to the economic strength.Russia is an important neighbor of China,so it is of great significance to study Russian people’s understanding of Chinese culture and the image of China in their mind.There are various means to spread culture and build national image.This paper takes film as the object of study because film is a carrier form of culture and has become an excellent channel to spread culture and build national image due to its characteristics and advantages in expression and communication means.Through the medium of film,this paper analyzes the Russian audience’s cognition of China’s national image and their understanding of Chinese culture from a cross-cultural perspective,and then puts forward suggestions for better shaping the national image in the communication of Chinese culture.The dissemination of Chinese films in Russia is the basis of this study.Through combing and analysis,this paper finds that the main channels of Chinese film transmission in Russia include film festival,cinema line and network transmission.Content spread by different channels has different characteristics.Generally speaking,the content is rich.Chinese movies of different ages and different types can be searched and watched on Russian video websites,but the total number of viewers is relatively low.Through interviews,questionnaires and reading Russian film reviews,this paper analyzes the Russian audience’s acceptance of Chinese films.In the eyes of Russian audiences,Chinese films mainly contain four types of representative images of China--the struggling spirit of the Chinese people,the "heavy" cultural tradition,the mysterious and charming Oriental culture,and the historical memory "triggering identification".However,Russian audiences still have cognitive differences in the image of China,which are manifested in different forms of "misreading" and stereotype.Based on the current situation of Chinese films’ cross-cultural communication in Russia,this paper further analyzes the missions of different types of films in national image building: spreading modern values in ancient costume films,and sticking to national stand and positive values in disaster films.Based on the study of films,the paper finally offers four suggestions on how to better shape the national image in Chinese cultural communication: to show the diversity of China in cultural communication,to use daily narratives as cultural communication content,to spread common values,and to adopt the strategy of cultural integration. |
