Research On Social Music Networking And Its Impact On Chinese Pop Music

Today,social music networking has entered the daily life of the public.This research analyzes three examples of Net Ease cloud music,Douyin,Kugou live broadcast,etc.,innovates and explores the social mechanism of different online music social models,and comprehensively considers the impact of social music networking on Chinese popular music.Among them,Net Ease Cloud Music has built a social mechanism of "music-social-music" from three dimensions: emotional resonance,fun style,and music inheritance;Douyin,through the relay creation of content by users,with real-time interactive design functions Statement,and finally triggered a social carnival with the participation of all people,and built a social mechanism of "from point to face,from small to large,and gradually spread";Kugou live broadcast naturally has the characteristics of "show field","fan culture" is its The core of the social mechanism,from gift rewards to live performances,are all external manifestations of fan culture.At first,the basic function of music media was to store and play music.Later,people's demand for digital music gradually increased,and the public began to be no longer satisfied with listening to music.With the advent of the social music networking era,traditional music consumption methods have begun to look new.Today's online music social products basically integrate entertainment functions such as "listen","visual","sing","act" and "social".Among them,"social" itself directly becomes the process of people consuming music.In the era of social music networking,Chinese pop music has found a place to "socialize" and found a way out for its own development.On the online music social platform,due to the younger user groups,the accuracy of algorithm recommendations,and the concentration of capital investment,online music social networking has played a certain role in promoting Chinese pop music,such as making Chinese pop classics popular again,letting music Industry practitioners have found a new way of monetizing the music business,allowing more singers to enter the audience.But at the same time,it also destroyed the ecological environment of Chinese popular music.For example,a large number of rough-made music works began to be put on the market,and the successive music copyright issues have not been resolved.The "flow musicians" and "flow works" frequently Emergence,misbehavior and value imbalances happen frequently,and these issues deserve deep thought.