Music Socialization In The Era Of Mobile Internet

The rapid development of Internet technology and mobile communication technology has promoted the arrival of the mobile Internet.The network application software originally rooted in the computer has been transferred to the mobile phone terminal.Online digital music has also taken the advantage of the mobile Internet and actively served by the computer portal.The migration to mobile-side applications has rapidly expanded the market for mobile music-based clients,and the number of users has increased.The platform's features and services are increasingly perfect.At the same time,the convenience,interaction,and anonymity of mobile media,and the involvement of social networks in people's lives have made a huge shift in the way people socialize.As a result of the collision of online music and social media,music society has been in existence for more than ten years since its inception.From the development of these ten years,we can find that music is more than just the art of listening.It is an effective social tool.However,as a new thing,we have to go through a turbulent development process.At present,the mobile music client has gradually improved from the beginning to the discovery and problem solving process and has entered the stable development after the industry integration stage.This thesis will focus on two types of mobile music application,which are more comprehensive in social attributes and practice music,and use literature analysis,case studies,and comparative analysis methods to analyze their dissemination patterns and strategies.And analyze its communication mode and strategy,find out the problems existing in its development process,and propose corresponding promotion strategies.The introductory part of the thesis includes the background,significance,goals,content,methods,difficulties and innovations of the study,and defines the concept of mobile music client and music socialization.It is currently relevant to mobile music at home and abroad.The research status and trends of client-side and music-based social media were summarized and analyzed.The first two chapters of this article are the analysis of the formation mechanism and development status of the music socialization of the mobile music client.The first chapter elaborates the mechanism of music social formation from three aspects: carrier,channel and technology.First,the development of mobile music client provides carrier support for it.Second,social media provides channel support for it.The cloud computing technology provided technical support for it.After classifying mobile phone music clients,we chose a large number of users,a large number of downloads,and a strong social attribute as comprehensive research and practicing singing mobile music application as the main research.Object.The second chapter is the status quo of the development of music social model.First of all,it has combed the development of music society.Secondly,it sums up the different development models implemented by major music platform operators at home and abroad in the music and social networking,and combines mobile music.The class client commonality analyzes the current status of the music social profit model.The last two chapters of the article are the main part of the thesis,analyze the communication mode of the mobile music client,and find out the problems,and combine the problems raised in the previous article and the actual situation to get the corresponding promotion strategy.The third chapter is the analysis of the communication mode.Based on the theory of "5W mode" of communication science,the horizontal transmissionmode of several mainstream mobile phone music clients is viewed from the perspectives of the main elements,content,audience,channels,and effects of the dissemination.The comparative analysis and selection of the most highly socialized cloud music as the main case of Net Ease,from the perspective of the vertical analysis of its transmission advantages,and finally based on the content of the previous two chapters summarizes the music music client mobile music currently facing problems.The fourth chapter is the promotion strategy of the mobile music client.It discusses from the aspects of content copyright development,payment profit model,differentiation strategy and social function enhancement,and puts forward specific measures for improvement.In the final conclusion,the author summarizes the entire article.The mobile music client serves as a vehicle for carrying the aesthetic taste of the modern mass and social culture.Its communication and development are complementary to the music social culture,and they are mutually beneficial.In terms of communication strategies,we should pay more attention to the user experience.We should regard content as the king,users as the mainstay,strengthen promotion and publicity,and strengthen cross-border cooperation with other industries.Mobile phone music client as a large-scale functional mobile phone application,only in the development process to sum up experience,learn lessons,and constantly improve their own functions and services in order to obtain long-term healthy development.