When The New Media Encounteres Old Media:Media In The Making And Unmaking Of The Sunflower Movement

This thesis studies the Sunflower Movement in order to explore the roles of both old and new media in social movements in information age,and to explore the interaction among the old and new media and social movements.The mechanism of the occurance and development of the social movement is discussed here,in which the media and macroeconomic factors will be deeply presented.The theoretical framework of"Nationsociety" relations is taken here as the starting point,to analyze the research questions along the path from the micro to the meso then macro,and eventually returned to the study issue for further discussion.The thesis uses the quanlitative research methods,in which the combination of participant observation and semi-structured interviews were used in data collection,while the frame analysis is used in "full sample" analysis to media content,with the related literatures discussed comprehensively too.Specifically,the Cti News and TVBS News were selected as the representative of the old media,and the News Forum and the Island Nation Youth's Facebook page were selected as the representative of the new media,to analyze their content frame in reporting Sunflower.Then the interaction between old and new media is analysed on the level of content and behaviour,for discussing the relationship between this interaction and the media content production,for summarizing the inherent logic of media content presentation,and then concluding the the different roles and mechanism that old and new media have in social movement.Lastly,from the perspective of Change,Structure,and Discourse,the thesis analyzes the macro social and historical factors leading to the occurance and presentation of the Sunflower,with the continuous discussion from literatures.This thesis finally come to five conclusions:First,the old and new media have distinct report framework and position in Sunflower Movement,which reflects the mixed nature and complexity of the social movment's "media images" in today's backgrounds.Second,old and new media have different inherant logic of content production,and shows the unequal inactive mode,in which the new media is in the absolute weak position.Third,the old media deeply influences the development of the movement,and influences the consequence by "Facusing","Creating Deity","Supervision","Promoting centralization of authority".In this process,the new media is existing more like an ordinary participatory organization,and more like a role for constucting minority identity.Fourth,the movement give far more attention to old media than their new counterpart,and will intentionally cater for the need and logic of the old media.Fifth,the macro-socio-political and cultural history factors have played important role in giving birth and in shaping the presentation of the social movement.On the basis of these conclusions,the thesis proposes that there is a fundamental no-solution contradiction between social movements and traditional media,resulting in interdependent and unequal spectacle between them,while the new media has advantages in constructing identity and uniting minority culture as the form of"participatory practices".Finally,this thesis discusses the paradox between the old and new media,and in new media itself,from the entry point of social movement;And calls for a more neutral "Dialectical Technology View" to new media technologies.The thesis has seven parts.The first chapter is the introduction,including the the origin of the research questions,the significance of the research,and providing the definition of"Social Movement" on the basis of literature.The second chapter is literature review,in which the theory genres and development of the social movement,as well as the relevant research in China were detailedly discussed,for establishing the study position and theoretical foundation for this research.The third chapter is the research design,introducing the theoretical framework,the research object,methods,process as well as the clarification of related concepts.The fourth chapter begins to show the main parts of the thesis,in which the full-sample analysis was taken to Cti News,TVBS News,News Forum,and the Island Nation Youth's Facebook page,showing different reporting framework and the "media image" of movement.The fifth chapter is to discuss the interaction between the old,new media,and the movement in meso-level,at the same time to analyze the different logic and the roles of content-production for the old and new media in the movement.The sixth chapter has discussed the impact that macro factors have on the occurance and development of the movement,from the perspective of Changes,Structures and Discourses.The seventh chapter is the conclusion,contaning the brief review for empirical analysis above,as well as some discussions about the characteristics of old media,new media,and social movement in todays background,then proposing several defeciencies and future developmental possibilities of the research.