Research On The Protection Of The E-commerce Consumer Information Privacy

E-commerce in China has brought more convenience for our life with its robust development,and meanwhile accompanied with a series of problems,such as customers' private information is improperly disclosed,abused and tampered randomly.There are few legal and valid measures to regulate,while such problems is becoming serious that should arouse concerns of whole society immediately.This paper states the concept of customers' private rights,and analyses the scope of private information and the characteristics of private information in terms of E-commerce with data analysis,instance analysis and comparative analysis assisted.Under the basis of studying comparatively representative protection tactics in Europe,the USA and Japan,the paper sums up the advantage and disadvantage of protection methods for our reference,and summarizes various infringement subjects,obviously increasing infringement trend and more hidden infringement methods.Moreover,it analyses different shortcomings in nowadays' legislative protection,regulation power in industry,the awareness of customers' private rights and their capability,present level of E-commerce system security protection techniques and crackdown power of law enforcement and judicial organs so as to propose proper suggestions for customers' private rights protection in our E-commerce by improving relevant legislation and supervision systems.In combination of reality in China,it proposes the concept of protecting customers and their private rights,enhancing legislative level,promoting explicit legislation in concrete E-commerce,improving technical supporting ability and enhancing consumer awareness and ability to protect themselves.In the aspect of clarifying governmental function of each sectors,it comes up with suggestions of specifying governmental supervision mechanism,setting up national compulsive standards,establishing timing spot check and routing inspection mechanism,consultation,complaint and report system.In terms of promoting electricity industry self-discipline,put forward to promote self-discipline standard system,establishment of electronic business network rules,establishing the platform monitor check,consumer disputes settlement mechanism,and promoting the industry the good faith construction proposal.