The Effects Of Political Emotion On Voting Behavior

Electoral system is one of the most important political system in democratic state,and citizen the main participant in democratic politics.Under the background of global democratization,political behavior of people can no only affect the result of the voting,but also become the main power to make policy.As the result,politician begin to value the social media tools to shape a good political image in order to strengthen impression in the minds of voters.In other words,in this democratic era of politician and Parties striving for ballots,the role of political cognition and political emotion have a great influence to voter' s political judgment and selection.In the first chapter,through definiting the emotion,this paper review the source of emotion and the driving effect of emotion on behavior.And by citing the three-dimensional emotional model from Plutchik,and classification of emotion.The chapter illustrate that emotion can not only transformed from mono to complex,but also has the polarity and degree.Different emotions may lead to different types of behaviors.The second chapter introduce about the four main voting behavior analysis approaches.Based on Michigan School' s Social Psychology Theory,which regard voters are not rational,this chapter analyze the political emotion to illustrate that how emotion and reorganization effect the voters' behaviors.The third chapter is composed by two parts.The first part introduces the political environment of Singapore,including Singapore's political system and the parliamentary election system.The second part summarizes the pivotal political events in the 2015 election in Singapore,and discusses its influence on the political emotion of Singaporean voters.There are five notable emotional events during the Singapore Election:The first one in the beginning of 2015,the founding Prime Minister Li Guangyao's death make people deeply cherish the memory of this Singapore father;The second is the celebration for 50 anniversary of the founding of Singapore,which enhance the sense of pride of the people;Third is the opposite party become more competitive,which drive some people anxiety;Fourth is AHPETC integrity issue explode that the poor ability of Worker Party to deal with the crisis,which makes voters query Worker Party' s credibility,integrity and ability.Fifth is the social media application enhance the illusion of "silence spiral",which makes people become easier to be anxiety.In the fourth chapter,this paper attempts to analyze the political emotion,including analyze the attitude of politician and candidate;Analyze the impact of emotion on the result of election to explain the reason why People action party's support rate rose significantly.