Research On The Influence Of We-Media On The Discourse Power Of Mainstream Ideology

With the rapid development of the Internet and science and technology,the self-media represented by WeChat,Weibo,and client is gradually and quickly integrated into the life of the public.The self-media not only brings opportunities to the realization of the mainstream ideological voice in China,but also poses a serious challenge to it.At present,in the study of the mainstream ideological voice in China,it is more analyzed from the perspective of the network and new media.The related research on the discourse power of mainstream ideology in China from the media is still not deep enough.Therefore,it is necessary to further explore the influence of self-media on the discourse power of mainstream ideology in China.The mainstream ideology discourse power consists of four main elements: discourse subject,discourse content,discourse mode and discourse environment.The realization of mainstream ideology discourse power is affected by the following factors: the authority and credibility of the discourse subject,and the theory itself.Science and the extent to which people's needs are met,the effectiveness of theoretical communication and propaganda,media technology reform and innovation,mainstream ideology and non-mainstream ideology.Grasping the elements,influencing factors and importance of the mainstream ideological discourse power,lays a foundation for in-depth analysis of the influence of the media on the mainstream ideological voice of China.The characteristics of the media are mainly reflected in the civilianization and liberalization of the main body of communication,the individualization and fragmentation of the content of communication,the interactivity of the mode of communication,and the fission of the mode of communication.The opportunities and challenges faced by mainstream ideology discourse rights under the conditions of media should be analyzed in depth based on the characteristics of we-media.The opportunity is manifested in the new position of the mainstream ideological discourse dissemination from the media,providing a new communication channel for the realization of the mainstream ideological discourse right,and promoting the richness and innovation of the mainstream ideological discourse content.The challenge is manifested in the deconstruction of the agenda setting,the fragmented dissemination content,the reduction of mainstream ideology discourse recognition,the interactive communication method,the dissipating of the mainstream ideology discourse power,the diversification of information,and the difficulty of controlling and controlling the mainstream ideology.aspect.In order to effectively cope with these challenges,we must first standardize the discourse subject,strengthen the discourse subject responsibility,secondly enrich the discourse content,construct a popular discourse system,then optimize the discourse mode,enhance the mainstream ideological discourse contagion,and finally purify the discourse environment,plus The large-scale supervision and review of the media has achieved effective control and public opinion guidance.