Research On The Application Of Wechat Public Platform In Government Management Activities

Nowadays,China has entered the age of the Internet,Premier Li Keqiang proposed the concept of "Internet Plus" in the government work report,the rapid development of information technology has brought far-reaching impact on China' s economic and social development.2011,WeChat has been risen quickly in a short period of time,with the rapid growth of WeChat,it has beendeveloping as one of the most influential mainstream media.WeChat,especially WeChat public platform,which is becoming the platform of information dissemination and communication in the age of internet,all levels of government through the use of WeChat public platform in the management activities,can timely release of authoritative information,to provide government services,to collect public opinions and suggestions.WeChat public platform is the transformation of government functions,build a service-oriented,rule of law,responsibility and the effective way of government effectiveness.By 2016 a quarter,app has reached 549 million monthly active users,app platform total more than 8 million.WeChat public platform in the application of government activities in the country is still at an early stage,accompanying this process in China,such as on the public platform of understanding,the Government on the public platform,insufficient funding and lack of training,micro-platform release information readability and interaction is not strong in the background,and so on.Hope through variety research method reached following three a purposes:a is through research micro-letter public platform in government management activities in the of using status,analysis micro-letter public platform of function and value;? is combined micro-letter public platform in dongchuan district of practice,find micro-letter public platform exists of problem;three is according to micro-letter public platform of features and advantage,combined both at home and abroad research results,search solution micro-letter public platform in government management activities using in the exists of problem,and on it of further development to out rationalization of feasible recommends,Promote the public platforms play a greater role in the management activities of the Government.