| The 2022 government work report pointed out that it is necessary to strengthen the construction of digital government,with special emphasis on the application of digital governance in grass-roots government management.As a key part of digital governance,the new media of government affairs draws the distance between the government and citizens through the Internet,and establishes a good government image in the hearts of the people.As a new form of government affairs media after government affairs Weibo and government affairs Douyin,government affairs We Chat has broadened the channels for government-civilian interaction and communication,and plays an important role in improving government work efficiency.However,with the increase in the construction of government We Chat platforms,more and more management problems have also been exposed.As a grass-roots management,county-level governments,due to factors such as weak financial foundations and busy managers,are not aware of the problems in the management of government We Chat platforms.Insufficient attention will affect the realization of the governance capacity of the national governance system.Therefore,this paper takes the government affairs We Chat platform of B county as the research object,and by studying the problems existing in the management of B county government affairs We Chat platform,analyzes the causes of the problems,and proposes targeted countermeasures to promote the construction of grass-roots service-oriented government.The thesis is divided into five parts.The first part,the introduction.This paper introduces the background and significance of the research on the management of government We Chat platform,the research status at home and abroad,and the research methods.The second part,the definition of related concepts and the theoretical connotation.This paper introduces the connotation of government affairs new media,government affairs We Chat and PDCA cycle management theory,and the application of PDCA cycle management theory in this article.The third part,the management status and existing problems of the government affairs We Chat platform in County B.This paper introduces the management subject,management content,management method and management effect of the B county government affairs We Chat platform;it is clear that the management of the B county government affairs We Chat platform has the problems of backward management concept,irregular operation management,inadequate supervision and management,and poor management effect.The fourth part is the analysis of the reasons for the management problems of the government affairs We Chat platform in County B.Use the PDCA cycle management theory to analyze the reasons for the problems in the management of the government We Chat platform,including the lack of long-term design and planning,the lack of a professional management team,the lack of a standardized supervision system,and the lack of timely interactive feedback.The fifth part,the countermeasures to solve the management problems of the government affairs platform in B county.It is necessary to strengthen top-level design,prepare for the establishment of a professional management team,build a standardized supervision system,and attach importance to the interaction and feedback between the government and the people.This paper takes the small to the big,and takes the management of the government affairs We Chat platform in B county as the research object.Through the literature research method,the questionnaire method and the interview method,it obtains the problems in the management of the government affairs We Chat platform in B county,and combines the PDCA cycle management theory to find out the management of the government affairs We Chat platform.The reasons for the problems that occur,and practical countermeasures are put forward,so as to optimize the management of the government affairs We Chat platform of the grass-roots government,and contribute to the construction of a digital government. |
