Study On The Mass Work Of The Chinese Communist Party In We-media Era

Mass work is the cause of the communist party of China to take root,the development and the growing base,can keep in close contact with the masses of the people,improve the level of the mass work is directly related to the party's survival and development.Today,with the extensive use of we media,how to use we media to keep close contact with the masses and keep the work of the masses up to date has become a new subject that our party needs to face.With the development of mobile Internet and the popularity of intelligent terminal,we media has become an indispensable part of People's Daily life,not only changed the way people access to and dissemination of information,has changed people's life,works and ideas.The great influence of we media is closely related to the characteristics of we media.First,the decentralization of we media gives every ordinary people a channel to disseminate information.Second,the quality of the content spread on the we media is mixed,the authenticity is difficult to distinguish.Third,information is spreading rapidly in the we media.The advent of the era of we media,the important influence on the mass work of the communist party of China,in particular,is propitious to promote the mass we media supervision by public opinion and express interests,help the party to use the new platform to carry out the work of the masses,guiding public opinion,close party-mass ties.But it also brings challenges to the guidance of party public opinion,the dissemination of mainstream ideology,the construction of party image and the working ability of party cadres.In response to the we media to bring the party's mass work opportunities and challenges,we should from the following several aspects to improve and raise the level of our mass work: first,to improve the level of party member cadre to the understanding of the we media,attach importance to the role of we media in mass work,set up the party members and cadres to use we media to carry out the new idea of mass work.Secondly,it is necessary to strengthen the construction of the we media talent team and cultivate a team of we media talents with firm belief and relevant knowledge.Finally,we should improve the ability of party members to use the we media to carry out mass work.Only in this way can we keep the party's mass work abreast of The Times and improve its level and effect in the we media era.