A Study On The Leading Role Of The Communist Youth League In The Network Public Opinion

The rapid development of new media network has brought profound influence on people's life,work and way of thinking.The new media has become the important source of public emergent events and the first channel of the present interest expression,and its convenience and impact have strongly attracted the most receptive youth groups.Young people whose world view are not yet mature are difficult to eliminate the false and retain the true in confusing messages and to distinguish between right and wrong.The Communist Youth League organization shoulders the political responsibility of condensing,guiding and serving youth.With the help of the new media "voice of youth" and its convenient and flexible interactive system,rich resources,rapid dissemination of the new platform,The Voice of Youth can grasp the latest public opinion,and convey it vividly to the vast number of young people,contributing to the healthy growth of youth groups.Therefore,this paper takes The Voice of Youth interactive platform as an example to study the role of the Communist Youth League in the guidance of network public opinionThe first part:the introduction.This paper expounds the background purpose and significance of guiding the network public opinion in the Communist Youth League organization:To understand the present situation,to strengthen the theoretical research and to guide the practice.This paper makes a comparative survey of foreign research and domestic research,expounds its similarities and differences,and uses the methods of literature analysis,network investigation and On-the-spot visit to carry out scientific research.The article points out the innovation of the research object,making a better foreshadowing.The second part:the theoretical interpretation.By using the method of literature research,applying information dissimilation theory tool and consulting relevant literature materials related to new media and public opinion guidance,we clarify the related concepts and characteristics of Internet public opinion,and understand its development rule and social influence.The third part:the main body.Through the examples of "voice of youth","voice of youth" in Guangdong,"voice of youth"in University,"voice of youth" Alliance and other examples,this paper analyzes the advantages and characteristics of Voice of youth" in guiding youth and network public opinion.The fourth part:the analysis of the shortcomings and reasons,which is one of the main body of the article."Voices of youth" is a group of new media,whose characteristics and shortcomings are more obvious.In order to capture market and meet youth need,we must stand closer to the needs of young people,rather than "I think".The fifth part:suggestions,one of the main parts of the article.Based on the third and fourth parts,it puts forward suggestions for improvement and development direction of "the voice of the youth",making it truly become the direction of youth group navigation.