Study On The Establishment Of Basic Level Governmentimage Under New Media Era

Recently year,as the political system reform runs further,the people pay more attention to government image.so keeping good government image is an important works for the local government.As the coming of new media age,the influence of new media involve in the field of economy,political and culture.That makes the government image's building way change dramatically.The massive basic level people change the role from passive massage receiver to active massage reporter.The new situation is a new challenge to the government image building.New media just like a bridge that makes the communication more smoothly between the government and people.So it is good for forming harmony society.However,the information spread so quickly through the new media.It makes people confused by the massive information on the internet.The government also will be disturbed by the negative gossip from the internet world.In order to avoid this embarrass situation,the government should keep pace with the times,upgrade the way of modeling the government image.First,the thesis make clear definition of government image and new media and then analyses the inter relationship between them,so that we can discuss the government how to use new media to rebuilt the image efficiently.Secondly,the thesis analyses the impact elements of government image building,and take Nanchang County for example to illustrate the government facing a new challenge and opportunity.Thirdly,the thesis analyses the basic situation of government micro blog and We Chat to figure the problem out.Finally,the thesis gives some suggestions to solve the problem.