A Study On The Appearance Of Government Media Image In Major Public Emergencies

In the critical period of social transformation,all kinds of contradictions and problems are prominent,natural disasters occur frequently,emergencies often occur,and how the government responds to emergencies will become the focus of public attention after it has been reported by the media.The research on the image of government emergencies can not only enrich the research results of government images in the field of this subject,but also help the media to report emergencies more reasonably.It is helpful for the media to better shape the image of the government media in emergencies,thus providing relevant suggestions for the shaping of the image of the government media in our country.In this paper,"People's Daily" is taken as the research object,and according to the national classification standard of major emergencies,the 2008 snow disaster,2010 Yushu earthquake,2011 Wenzhou bullet train accident,2014 Kunming railway station and 2015 oriental star shipsinking accident were selected.In the 2017 Jiuzhaigou earthquake,six major emergencies were selected,and all the news reported by People's Daily on six major emergencies was taken as the research sample,and a total of 197 samples were obtained.From the analysis of three dimensional coding,combined with the macro and micro analysis of news samples,from the diachronic point of view of emergencies in China.The overall changing trend of government media image combined with the media to explore the way of government image presentation.It is found that the image of government media shows an overall trend of three-dimensional,dynamic,civilian and transparent in the ten years from 2008 to 2017.This paper summarizes three reasons: the change of media environment of news report;the change of media voice power promoted by social transformation;and the change of media driven by market-oriented competition.And put forward four improvement countermeasures: strengthen accountability and supervision;pay attention to the balance of news reports;break through the pattern and stereotype;...