Investigation On The Status Of Jiangan County Government To Enhance The Image By The Media

Good image of the government to the public with a strong credibility, cohesion, appeal and appeal for public officials within the government system has polymerized, inspiring and motivating role Meanwhile, just a subtly spread the image of the government and be able to " sell" the concept of government administration to explain the behavior of the government, highlighting the government functions, to promote the exchange of information and emotional communication within and outside the government to increase public recognition of the government to enhance the government ’s reputation expand government external space, optimizing the interaction between governments and external environment, the government and the public bridge to enhance the sensitivity of the government to public opinion. With the continuous development of the media industry and its growing impact on the community, and theoretical research to improve the government’s image through the media has attracted academic attention, whether it is domestic or foreign scholars to study for the use of the media to enhance the image of the government is greater, but these results, the authors regret that, compared to the eastern region, the western region of little concern, county-level cities of the western media study how to improve the government’s image is empty, which western and national implementation development of the strategy for the eastern industrial transfer image of the government demands serious discrepancies.The purpose of this study is that a small town in the west by the government to use the media to enhance the status of jiangan image of the government to conduct a survey of the main ways using questionnaires, observations, case interviews and other methods. Media interest in the presence of the current government to enhance the image of a combination of domestic and foreign research results, the use of communication studies, media studies, sociology theory quantitative and qualitative analysis, and finally through the questionnaire and other materials, analysis and comparison of detailed master problems and the deeper reason behind, the last in the combined Jiang actual situation, to provide for the current problems related to enhance the image of the strategy, expected to provide some valuable references for jiangan government uses the media to enhance the image of the government work...