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The Study On The Cognition And Attitude Of Chinese Anti-Graft Drama Audience In The Current Anti-graft Public Opinion Field

Posted on:2019-06-11Degree:MasterType:Thesis
Country:ChinaCandidate:Y R LvFull Text:PDF
GTID:2416330545958170Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
Since the 18th national congress of the communist party of China,the anti-grift work has been going on and on,the public debate on it has formed a primary anti-graft public opinion field.The anti-graft TV drama has always had a unique meaning as a kind of serious realistic literary works.During the 20 years between 1995 and 2015,the anti-graft TV drama has experienced the process of birth,development,prosperity,silence and revival.Therefore,this paper selects the representative of the anti-graft drama "The People's Name" as an entry point to investigate the characteristics,behaviors,perceptions,and attitudes of anti-graft dramas and their representatives in the name of the people.At the same time,it also evaluates the audience's anti-graft dramas.Collect and analyze the cognitive and attitude of the anti-graft audience in China's current anti-graft public opinion field.The first innovation in the article is to conduct an empirical study of the anti-graft drama and its impact on the public opinion field,rather than a simple history of development;the second is to study audience perceptions and attitudes through discourse analysis and make up for this.The research space is blank.Based on the literature research method,the questionnaire method and the big data analysis method,this article first elaborated the history of the development of anti-graft dramas in the second chapter,including the emergence period of the anti-graft drama,the rapid development period,the silence period,and the status quo after the lifting of the ban period.The overall development was elaborated.In the next chapter,the article analyzes the audience's age,gender,level of education,and type of occupation based on the audience survey results.It also cross-correlates the above factors with the audience's attention to anti-graft dramas.The demographic characteristics of the audience of the anti-romantic drama and the relationship between the demographic characteristics and the degree of concern.In the fourth chapter,the article analyzes the audience perception and attitude of anti-graft dramas based on audience surveys.The fifth chapter conducts key words research on the corpus of anti-graft evaluation content,further analyzes the audience's evaluation of anti-graft dramas in the current anti-graft public opinion field,and simultaneously makes a simple analysis of the anti-graft public opinion changes.In the analysis part of the audience,this paper uses the web wix.cn to carry out the questionnaire survey work.The questionnaire is issued from December 21 to 22,2017.A total of 497 questionnaires were collected,of which 404 were valid questionnaires.Among all the respondents,50.5 percent of the respondents were male,49.5 percent were women,the gender ratio was basically balanced.The corpus analysis section,this paper collected the relevant comments,the accumulative number of words is 230,000 words,initially built the public opinion corpus of anti-graft drama.Finally,the following conclusions are drawn:1.The audience has a strong initiative in watching the anti-graft drama.2.The influence of anti-graft plays on audiences mainly lies in the two aspects of politics and values.3.The broadcast of the anti-graft drama changed the unity of the composition of the civil anti-graft public opinion field,and enabled the public opinion field and the official public opinion field to further open up and fuse to make up for the defects existing in the two public opinion fields.4.The audience's expectation for the work of anti-graft in the real world is based on the characters' image,which reflects the unconscious psychological phenomenon of the audience.
Keywords/Search Tags:anti-graft TV drama, audience, anti-graft public opinion field, Cognition and attitude
PDF Full Text Request
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