A Comparative Study Of Differences Of Value Cognition And Attitude Of Public Service Advertisements In Classes

The purpose of this study is to research the differences in attitude of public service advertisements in different classes and to explore the reasons for the differences.The main purpose of public service advertisements is to change people's attitudes and to persuade people to react.To guide the public what to think and how to do.This study suggests that different social classes will affect the attitude of public service advertisements.Public service advertisements is a tool for the development of the harmonious society.It's not conducive to social stability if large differences in public service advertisements.It's very important to explore the reasons for the differences in attitude and to find countermeasures to enhance the effectiveness of public service advertisements.This article focuses on the differences and reasons of values conveyed by public service advertisements and attitudes in classes.Through the way of empirical investigation,the resident population in Shenzhen is taken as the investigation object.Therefore,this study takes the "classes" as the independent variable,value cognition and "attitude"(emotion and behavior)as the dependent variable to do the research.The results found: 1.There is no significant difference in the values cognition of public service advertisements among all classes.There is no significant difference in the emotion of public service advertisements among all social classes except the "safety is the biggest concern of family members".There is significant difference in “Civilized behavior category”and“Law propaganda category ”in classes.There is significant difference in some public service advertisements.2.The strong publicity of public service advertisements has achieved some results.There is almost no significant difference in the values cognition and emotion in classes. We must pay attention to long-term education of school and family education.