Research On The Protection Of Consumers' Rights And Interests Under The Environment Of "Wechat Business"

With the popularity of We Chat,through the wechat business shopping has become a regular public choice,compared with the traditional online shopping platform,wechat business has lower cost,wider transmission range and more convenient way to communicate.However,as the "wechat business" facilitates people's life,some of their own problems have gradually emerged.For example: "belongs to the emerging wechat business,its legal status is not clear,the relevant laws and regulations level also not specifically for the" derivative "of the specific provisions in some wechat business shopping disputes,can only rely on certain provisions of other laws and regulations to judge,and all the provisions these laws and regulations are not applicable to the wechat business model of shopping disputes;derivative commodities provided by the existence of a large number of fake and shoddy uneven in quality,product,customer service service barely meet the eye everywhere deceived consumers;" derivative "is different from the traditional online shopping platform,no specialized personnel to conduct unified management the lack of supervision,the third party;when purchase goods through micro channel business consumers need to safeguard their rights,often because of the lack of shopping vouchers or Due to the merchant and the relatives and friends relationship and give up.So all the consumers' rights and interests can not be effectively guaranteed.In order to make the whole "wechat business" industry get better development,we must face and study and solve the existing problems.This paper first introduces the general situation of the protection of consumers' rights and interests in the "wechat business" environment,and fully discusses the necessity of protecting consumers' rights and interests in the "wechat business" environment.Then we analyze the legislation status of consumer rights protection under the "wechat business" environment and the specific reasons for the infringement of consumers' rights and interests in the "wechat business" environment.According to the reasons put forward the corresponding solutions,such as: the registration of clear legal status of wechat business operators;We Chat platform for wechat business to establish a series of specific and effective mechanism of industry,such as wechat business real name authentication system,credit evaluation and blacklist system and fault range the first compensation system and so on,in order to regulate the wechat business practitioners group behavior;strengthen all aspects of supervision,so that all aspects of the We Chat platform,the administrative department for Industry and Commerce and consumer associations to participate in the wechat business supervision through different forms,in order to realize the protection for the rights and interests of consumers.