On The Protection Of Consumers' Rights And Interests Under The Micro Business Model

With the continuous development of Internet technology and market economy progress,electronic commerce subsequently entered the stage of high-speed development,a new type of online shopping electricity model arises at the historic moment,wechat business.Wechat business produces on the one hand,promotes the employment opportunity,on the other hand due to the time is short,fast rise,leading to wechat business mode of consumer's legitimate rights and interests have been infringed,how to apply relevant laws to solve?To this,this paper is divided into three parts to discuss:The first part is the definition and evolution of the wechat business and operation mode.This part includes the concept,classification of wechat business relationship with the traditional electronic commerce,the arising and developing of wechat business process,type and characteristics of the operation mode of the wechat business.Wechat business is by the tencent company newly developed a called"WeChat" mobile social networking software,and the use of the platform for business activity.The second part is mainly to understand the current wechat business mode problems existing in the maintenance of consumers' rights and interests.Including wechat business mode related main body legal status is not clear;The good and evil people mixed up market admittance threshold low,causing the wechat business,the hidden bring to infringe on legitimate rights and interests of consumers;The lack of transparent commodity evaluation mechanism,the right to know of consumer has been difficult to guaranteed;Lack of third-party supervision,resulting in wechat business mode of consumer rights and interests maintenance regulation disorder;Consumer rights protection way not unobstructed and consumers' rights consciousness and so on many questions,and these problems to be urgently resolved.The third part mainly aims at the second part puts forward the problem research maintenance wechat business mode to consumers' legal rights and interests the legal countermeasures.Including clear the legal status of wechat business operators and consumers;To improve market access threshold;Establish and refine the credit evaluation system,to ensure the consumers' right to know;Establish and strengthen the supervision of a third party;Broaden the consumer rights protection way,and raise awareness of protect consumers' rights and interests maintenance wechat business mode.