Research On The Infringement Of The We-business Marketing In Wechat Moments

In the era of mature e-commerce,we-business,a mobile social e-commerce based on social platform,is a typical representative of C2 C we-business.In the early stage of development,all kinds of infringement issues are coming out,causing a lot of trouble to consumers and wechat users.The lag of law breeds more and more forms of infringement.However,we-business users generally lack the legal awareness in this respect,which is simply a resistance,which can easily cause we-business’ s innovative e-commerce model to be destroyed in the bud.It is of great significance to look at the advantages and disadvantages of we-business in wechat moments and analyze the infringement in this marketing model.After introducing we-business status in today’s social background,The second chapter makes an in-depth introduction to the definition and classification of we-business,the characteristics of we-business in wechat moments.According to its characteristics,the marketing mode of we-business is divided into four types,and the legal relationship is analyzed in each group of marketing mode,so as to define the concept of "operator" in the consumer’s interest protection law.In the third chapter,from the perspective of sellers and WeChat platform,the types and manifestations of various types of torts existing in we-business are summarized.Then in the fourth chapter,the principle of liability,constitutive requirement and responsibility of different tort forms and general defenses are discussed in detail.Finally,in the fifth chapter,Suggestions on legal perfection,platform supervision,construction of multi-dimensional dispute settlement mechanism and raising the cost of breaking the law are proposed.