The WeChat Business Administrative Legal Regulation Discussions-Moumou Zhou Who Sold The Poison Mask On WeChat Business Platform

With the development of mobile Internet technology and the promotion of the WeChat,the mobile phone WeChat APP is becoming a new main social platform gradually,based on the trading by WeChat public number or WeChat friends circle,which called general wechat business,has a rapid growth trending.Along with the growth,false propaganda,fraud infringement,improper operation and so on is also become an unavoidable reality problem.And now the supervision and management of wechat business is based on the electronic commerce regulatory model in China,there is no perfect administrative law regulation for WeChat,at the same time the mobile e-commerce has its own complexity,freedom,and highly professional,the supervision and management is much more difficult.First of all,this article start with the case of Moumou Zhou who sold the poison mask on WeChat business platform,this case can reflect that there are so much fake goods,pyramid selling,cheating,false advertising,tort of deceit and so on in the WeChat business.Second,this article will provide the basic definition of WeChat business,the different model demarcation of WeChat,the characteristics of the model,and it also provide us the current situation of the WeChat business,the analysis on the problems for both the regulation of administrative law.The third part,introduce the development and experience of foreign electronic commerce,mainly include the United States,Japan,the European Union,Korea,as well as the experience of building e-commerce environment,ensuring the electronic commerce the legitimate rights,in the policy and legislation level,in the practice of multilateral cooperation level was further expounded.The forth part,take the traditional electronic commerce as reference,we will discuss the WeChat business mode of C2 C and B2 C administrative legal regulation,then we will provide how to improve the existing administrative laws and regulations system,how to focus on data security and information sharing,improve the supervisory ability of the administrative department at the technical level,and how to focus on third party platform responsibility and introduce some countermeasures for constructing the self-discipline of the industry under the guide of the government.In improving the existing administrative laws and regulations system,we emphasize the importance of legislation,modifying and abolishing are going hand in hand,we will also highlight principle and we must clarify the requirements of the bottom line and reference to the international consistency.The fifth part,from the point of the modern administrative management concept or the derivative of the administrative subject,1.base on the current promotion the reform of The management reform by the state council,we need to propose regulatory thinking of WeChat business,2.We can learn from the shenzhen market supervision and administration(the super-ministries reform under the big market management mode),which can remind us the WeChat business of administrative supervision,advocating breakthrough in the WeChat business of the administrative regulation,efficiency first advice from urgent to follow up,turn closed management into appropriate delay,clearly bottom line and open management,evaluating of the effectiveness of regulatory behavior itself at the same time,put the economy of the regulation into account,make us calm down and supervising objectively,avoiding little mistakes which can lead to big mistakes.which is now effecting the blooming electronic commerce global competitiveness,and which can also effect the development of the whole country.The modest supervision and sufficient service will give more supporting and space to this new e-commerce form.