Study On Public Governance Of WeChat

In the era of mobile Internet,WeChat as an important social media,affects every aspect of people's life,and also has became a breeding ground for rumors.Because WeChat is a social software based on strong relationships that owns strong privacy feature,but also it's very convenient.WeChat users can easy logging in to WeChat,and they can send information wherever they want.Most of WeChat users are acquaintances,which creates a highly reliable environment,to make information receiver for low information in a psychological state of alert.The lack of a proof of the false information,rumors are easy to be be witched.Therefore,based on these characteristics,whether have ulterior motives rumors deliberately rumors,or the lack of medium quality public who acts as a tale,WeChat rumors have produced great harm to the society,while the disturbing people seeing and hearing,or affect the social stability,caused the social panic,even affect national political security.Now our country is in a critical period of deepening reform and development,the social principal contradiction has greatly changed,the diversification of the social structure,the diversification of demand,lead to public demands a variety of forms,channels and demands of simplification,and can cause people to appeal to network,which led to a complex network of public opinion.Micro believe rumors governance is a branch of network public opinion management,if the negative public opinion,the threat to the government's credibility is huge,as a result,local governments to realize efficient and orderly social governance,must attach great importance to the management of network public opinion,especially the micro letter rumors of governance,to face the management problems that exist in the micro believe rumors,analysis the cause of the problems generated,effective governance system,micro believe rumors so as to improve the level of public governance of local government.This article trys to take the governance of M city on WeChat's rumors as an example,in-depth analyzes our country local government governance problems and reasons in WeChat rumors.And base on in-depth study in social media management strategy of abroad,according to the characteristics of the spread of WeChat,proposes governance WeChat rumors,must from the perspective of the public governance,by strengthening the government supervision,corporate social responsibility and civil organizations effective supervision power,built up a rumor,the rumor,check a communal three big system,to form the WeChat rumors,the mechanism of governance in order to fundamentally control WeChat rumors.