Research On The Problem Of Wechat Business In The View Of Public Governance

With the development of mobile Internet and the widespread popularity of smart phones,in the context of the “Internet +” national strategy and the “two abilities” national call,wechat-business has become the representative of the new type of mobile e-commerce.It has developed rapidly,but there have been many problems,such as the proliferation of laws,the chaos of the micro-business market,the loss of consumer rights,and the lack of rights protection.These problems endanger the safety of public management and consumer consumption,and have become a major problem of public governance.Derivative of these problems also caused great concern from the government to take corresponding measures.However,the government is still in a rush for the governance of wechat-business,problems don't be solved well.The paper looks at this economic phenomenon from the perspective of public management,to include wechat-business in the category of public governance.The paper uses literature research and case analysis,through the detailed introduction to the definition,production,appearance background and development status of the wecha-business,we have a correct grasp of it.According to the challenges brought by its operation,the necessity of the public governance is elicited.Based on the development status of wechat-business and practical investigations,the reasons for the existence of these problems are that in the process of governance,the government's regulation is insufficient,the main body of wechat-business market,such as the WeChat platform and the consumers,has a weak sense of responsibility,lack of the power of the social third party subjects,and the various subjects are independent and lack of cooperation.The essence is the lack of public governance.Combined with reality,it is put forward that only the various entities of the wechat-business ecology are involved,and collaborative governance is the ultimate direction of wechat-business governance.It is suggested that the government should take the role of meta-governance and coordinate relationships among parties,strengthen the awareness of the responsibilities of market players such as practitioners and WeChat platforms,the social third-party platforms and organizations participate in the governance actively.Multiple entities will jointly promote the healthy development of wechat-business in China.