Segmentation And Fusion:A Study Of The Relationship Between The Youth League Culture And Youth Culture In The New Media Age

Compared with traditional media,the spread of the new media is no longer the specialized content production medium form that based on the body of the official communication,the one-way communication model and the channels and power monopoly are in the hands of a few.As a media form of multi-directional communication,socialized communication,promotion of equal rights,and socialization of content production,the new media form breaks the space-time restrictions on the spread of the media,and transforms communication into all the time,personalization,and daily life.This mode of communication in the new media is adapting to the psychological needs of the youth groups for innovation,change,and differentiation.As a result,the new media has shaped the new work and lifestyle of young people.Is there even have been a connection between traditional work,lifestyle and youth groups?If there has been,then what kind of connection exists?How to maintain and strengthen this kind of connection?All of these have become issues worth thinking about in the new media age.Based on the age of new media,this paper attempts to explore the current relationship between the Communist Youth League culture and youth culture with the example of the Central Communist Youth League Microblog.In this study,the author discovered that the current relationship between the Communist Youth League culture and youth culture is being faced to the double challenge of traditional work habits and working methods of the Communist Youth League and the young people's closeness to the new media.In this context,the Communist Youth League organizations began to actively carry out reforms.With the Communist Youth League reform taking place,the relationship between the Communist Youth League culture and the youth culture is also gradually changing.On the one hand,the Communist Youth League culture and youth culture are still separated.On the other hand,the new media is the new bond.The Communist Youth League culture is gradually beginning to absorb and change the youth culture and the youth culture also provides purveyance and participation for the Communist Youth League culture.Although the Communist Youth League's culture and youth culture are still confrontational,the two sides have begun to look toward each other and fusion.Through this study of the relationship between the two sides in the new media age,the author hopes to open up the ideas and seek new directions for the communication and understanding between the Communist Youth League culture and youth culture.