Study On Youth Volunteer Image Communication In Official Weibo "Chinese Youth Volunteer"

Volunteer service business contains rich excellent cultural and spiritual qualities.It is an important yardstick for human civilization,and it is an important force for promoting cultural progress and social development.Our volunteer service is related to the construction of a socialist harmonious society,carrying the outstanding historical and cultural traditions of the Chinese nation and highlighting the core values of socialism.The main force of young volunteers as a volunteer team is related to the development of volunteer services,and it is particularly important to establish a good young volunteer image.As part of the network communication with major influence,Weibo is one of the most important channels for the dissemination and construction of young volunteers.The official microblog of“Chinese Youth Volunteers" is the largest carrier of information dissemination for young volunteers.This article takes the image of youth volunteers presented in the official microblog of“Chinese Youth Volunteers" as the research object,adopts literature analysis and sample survey methods,and systematically discusses the characteristics and significance of young volunteers' image and its dissemination.Specifically,they include advocates for caring for children,patriots for the construction of the motherland,helpers for disadvantaged groups,practitioners of "peace and development",builders of green mountains,carriers of outstanding culture,and runners of college students,the devotees of the event,the protectors of the large conferences,and the rescuers of disaster accidents.Through the analysis of the perspective,focus,and discourse of the "Chinese Youth Volunteers" official microblog,it is found that in the dissemination of young volunteers,there is a problem of the formalization of the dissemination method,the dissemination of the text,and the difficulty in disseminating the text,Proposing suggestions for enriching the perspective of communication,flexible communication methods,and improving the dissemination of texts,so as to better optimize the dissemination of young volunteers in Weibo and better establish a good image of young volunteers on Weibo to promote the general public.Young people have joined the ranks of young volunteers to promote the development of China' s volunteer service and promote the development of China' s society.