A Study On The Strategies Of China's National Image Communication In The New Era

With the development of the global economy and the deepening of the modernization process,the exchanges between countries are becoming more and more frequent,and the fields and degrees of cooperation and competition are deepening.As a national brand in international affairs,national image is becoming more and more important.A good national image can get more support in political confrontation,more fair treatment in economic cooperation and more recognition in cultural exchanges.It can be said that as a national soft power,the role of national image is inferior to that of any national hard power.In view of this,in recent years,countries around the world have generally attached great importance to the study of national image.In recent years,China has actively participated in major international media events.The hosting of the 2008 Beijing Olympic Games,the 2016 G20 Hangzhou Summit and the 2019 Second Youth Conference all show China's appearance and style in the new era.We should carry out the "one belt and one way" Cooperation Initiative,actively develop the win-win relationship between the countries along the line,build an economic community,actively participate in the North Korean nuclear issue,settle international disputes peacefully,respect the sovereignty of any country,etc.,and China's national image is being reshaped internationally,and is being accepted by more and more countries and peoples.This paper interprets the theoretical connotation of international image from a philosophical perspective,analyses and summarizes the foundation and supporting elements for the establishment of our national image system in the context of the new era,expounds the emphases and extent of the influence of the supporting elements on the construction and dissemination of national image from the philosophical perspective of self-construction and others-construction,and on this basis,combines with the international political and economic background of the new era,puts forward the following suggestions.The new goal and dimension of the national image dissemination of our country meet the requirements of the times.Based on the analysis of the establishment and dissemination of the national image in the G20 Summit,this paper puts forward concrete measures to improve the national image of our country.First of all,China should focus on media events,actively participate in media events,with the help of the attention of media events faster and more direct dissemination of our national image.The core goal of focusing on media events is to strive for the right of discourse to create more space for the expression of ideology,and to display the political,economic and cultural image of our country in the participation of media events so as to improve the understanding of our country's national image by the object of wider understanding.Secondly,we should enhance the credibility of our government in the international arena,pay attention to the construction and dissemination of the image of leaders,and actively display the image of our country as a strong country without hegemony and maintain order.Thirdly,we should strengthen cultural input,tolerate cultural conflicts,display our national image through cultural exchanges,promote the diversification of national image dissemination paths,and construct national image in many ways.