The Study On The Response Of Local Government The Internet Public Opinion In The View Of Big Data

The rapid development of the Internet,especially the mobile Internet,brings the communication environment into a new era.Compared with the traditional media and radio media,the new media shows unprecedented energy in information dissemination.In the new media,"Everyone is a microphone." "the cell phone is a news station." The speed and the wide range and the effect of information dissemination is unprecedented.At the same time,the number of new media users,represented by micro-blog,We Chat and the forum,increased with the number of geometric levels,and the amount of information increased at an alarming rate.In this huge network information space,it is full of rumors,false information and negative emotions.The technology development of personalized recommendation keeps the public locked in the cocoon of information.Therefore,we must face the era of big data.It brings serious challenges to the management of network public opinion.Only when we analyze and study the local government's Internet public opinion from the perspective of big data,is it more theoretical and practical value.In this paper,data from the perspective of case analysis combined with the Suzhou region 2017 hot public opinion events,through a case study of local government in response to public opinion,and puts forward some suggestions and Countermeasures of local government in dealing with the network public opinion from the perspective of big data.