Study On The Perfecting Countermeasures Of Administrative Supervision On The Trademark In Gansu Province

As the global economic integration and the improvement of the market economy system in our country,trademark as improve enterprise competitiveness,boost corporate finance expansion of intangible assets,received unprecedented attention of various countries' enterprises.Taking this opportunity,Gansu province vigorously implemented the strategy of brand.The province's trademark enterprise has achieved vigorous development,and a batch of influential at home and abroad well-known trademark has emerged.But compared with other more developed provinces,the trademark protection consciousness of many enterprises in Gansu province is not strong,many of them lacking the long-term strategic vision,leading to loss of some well-known trademarks,copyright infringement,the current situation is grim,and has a tendency to expand.How to effectively promote Gansu province trademark administrative regulation ability,promote the brand enterprise healthy and orderly development has become a problem needs to solve.From trademark administrative regulation in Gansu province actual situation,the paper first reviews the course of Gansu province trademark administrative regulation,and with a large amount of data and examples combed the trademark career achievements for over 30 years.But in the study found that the trademark in the process of rapid development in Gansu province,trademark administrative supervision in the informatization construction,propaganda,administrative guidance,exclusive rights protection still faces many problems,become influencing and restricting the development of Gansu province trademark barrier.How to solve the problem existed in trademark administrative regulation of Gansu province,enhance the level of trademark regulation is the intrinsic need,which also is the objective to promote the development of Gansu province's economic and social health needs.Based on the research of the Gansu province trademark administrative regulation to perfect the countermeasure,strengthen the supervision of the trademark rights mechanism,the administrative personnel quality,the combination of administrative regulation and trademark services,the establishment of the assessment mechanism and so on,improve and perfect,which can increase the trademark administrative regulation ability,update the purpose of the service concept,innovative work style,to promote the province brand career booster of economic development in Gansu province.