Research On The Problems Faced By Trademark Administrative Supervision And Countermeasures Of Xiang Tan City

Along with our country market economy system, the perfection of the trademark in the economic development of the growing role of the enterprise by more and more attention. At the same time, counterfeit trademark infringement behavior, use the trademark registration of problems is highlighted, influence trademark administrative supervision work smoothly. How to effectively improve trademark administrative supervision ability, promoting the healthy development of the cause of the trademark, has become an urgent need to address the issue. In Xiangtan city for specific example, further research trademark administrative supervision of facing problems and causes, and then seek trademark administrative supervision of ascension ability effective countermeasure, and seeking a proper settlement of Xiangtan city trademark in the process of administrative supervision, the main problems of optimization for the industry and commerce administrative functions, promote the effective implementation of the trademark strategy, and promote the healthy development of the local economy, and to offer beneficial reference for it is of important theoretical and practical significance.Xiangtan city trademark administrative supervision of mainly face brand publicity is not enough, the development of enterprise trademark administrative intervention too much, the exclusive right of brand of trademark protection undeserved and trademark administrative supervision information construction problems. The main reasons for these problems include Trademark administrative supervision, trademark lagged idea of administrative supervision sufficient funds, trademark administrative supervision to improve service quality personnel and the enterprise itself to create and weak of protect trademark awareness. To further enhance Xiangtan city trademark administrative supervision ability, improve the industry and commerce administrative management level. Trademark administrative supervision ability is to measure the level of the industry and commerce administration standard and scale. Xiangtan city trademark administrative supervision in Xiangtan city trademark strategy implementation, to adapt to the development of industry and commerce, science Xiangtan transformation in the process of cross the pivotal status. At present, Xiangtan city trademark administrative supervision and the overall ability than is still at low level, trademark administrative supervision also has some main problems has failed to effectively solve. Therefore, its administrative supervision as a specialized subject to study, can cause the government, industry and commerce administration departments of the attention. By analyzing the administrative supervision of Xiangtan trademark facing the main problems and causes, and to improve the administrative supervision trademark ability, and to further improve the whole level of the industry and commerce management. To promote Xiangtan city economic development mode change, for other local city trademark administrative supervision for reference. As the Chang Zhu tan two type society speed up the pace of construction, strengthen the administrative regulation of Xiangtan trademark research to promote the administrative department for industry and commerce to upgrade the service concept, service innovation way, in promoting local economic development mode change, promote the healthy and stable development of economy in play its full role. In Xiangtan city trademark administrative supervision as an example, the trademark administrative supervision problems involved the content with strong targeted, for the Chang Zhu tan two type of experimental other cities strengthen trademark administrative regulation of research strong reference.Resolve trademark administrative supervision, the existing problems of the ascending trademark administrative supervision ability is Xiangtan city brand strategy and "brand ascension of city" of intrinsic request, is promoting Xiangtan city economy the objective need of social development. Therefore, it is necessary to strengthen trademark regulatory ideal construction, improve the trademark administrative supervision personnel quality; Strengthen knowledge management, and promote the information on of the trademark administrative supervision; Widen channels, and realize the trademark supervision trademark regulation and supervision of the society diversity protection; Optimization trademark supervision service, the enhancement enterprise trademark create and protect their own consciousness; We must establish and perfect the administrative supervision trademark assessment and evaluation mechanism for high performance goals.