Research On The Supervision Of Micro Channel Marketing In Gansu Province

Micro-channel marketing is the era of the Internet economy and a personal marketing model,is accompanied by hot micro-channel communications software produced a network marketing,so many companies and businesses have tasted a lot of sweetness,development prospects by many industry insiders expectations,and we also see a variety of defects and problems micro-channel marketing that exists,especially micro-channel marketing,market-oriented development process of government regulation issues,the lack of government regulation has seriously hindered the micro-channel marketing,market-oriented process,while not in favor of accelerating the province's micro-channel marketing equalization construction,therefore,from Strategies explore theoretically solve Gansu micro-channel marketing,government regulatory issues becomes relevant functional departments an extremely important research topic.In this paper the basic theoretical knowledge of marketing,communications,public administration and other aspects,from the connotation of micro-channel marketing and government regulation,elaborate micro-channel marketing services,market development,and in the analysis of Gansu micro-channel current market-oriented reform process Foundation problems and government regulation causes,attempts to explore the relevant government regulatory initiatives,in order to explore the micro-channel marketing,market regulators in Gansu Province,the article subject departure from reality,to find a theoretical basis,analyze the causes and practical support,multi-dimensional to examine and analyze the theme,aims to return to the last address the micro-channel marketing,government regulation of the real problems of Gansu province up to ensure that micro-channel marketing Gansu Province government regulators tend to improve.From a structural point of view,this paper is divided into five parts.The first part of this article Introduction For background,motive,purpose,at home and abroad Summary and research methods were summarized.The second part,to clarify the basic concepts of micro-channel marketing and government regulation,and briefly outlines the theoretical basis related to explore the issue of providing a theoretical support.The third part,first briefly describes the status of the micro-channel marketing campaign in Gansu Province in recent years,to the case,for example,and then from the theory of the province's micro-channel marketing activities.The fourth part analyzes the current Gansu micro-channel marketing activities in government regulation problems and cause analysis,and on this basis,both subjective and objective reasons analysis.The fifth part,from the awareness of rights,protection systems,quality of personnel,supervision and services in four areas to further improve government regulation of Gansu Province micro-channel marketing,and ultimately to maximize the public interest.