| Under the influence of the rapid development of the mobile Internet and the widespread application of mobile intelligent terminals,people have higher requirements for the functions carried by instant messaging tools.People not only hope to use this tool for interpersonal communication and interaction,but also except that the information disseminated through this tool can be timely,effectively and conveniently transmitted to the recipient.WeChat came into being in this context.Since its birth,WeChat has been favored by a large number of users.According to incomplete statistics,so far,there are 1 billion users in China.With the emergence of functions such as circle of friends,WeChat payment,WeChat positioning,etc.,WeChat has gained popularity,so that the first time people open their eyes every morning,instead of getting up and getting up,they turn on their mobile phones first to check WeChat messages and WeChat friends circles.Because WeChat has such a large influence,it is of great practical significance to conduct in-depth research on WeChat.This article is divided into three main sections: first,from the perspective of communication morphology,a detailed analysis of the transmission mechanism and characteristics of WeChat is made.The transmission of WeChat is mainly based on point-to-point interpersonal communication,and a combination of one-to-many and many-to-many transmission modes.Second,combining the spreading mechanism and characteristics of WeChat,summarizing and summarizing various social problems arising from WeChat spreading,and giving relevant cases.Third,deeply study the causes of these social problems.According to the analyzed reasons,according to the mechanism and characteristics of WeChat transmission,from the perspective of government supervision,grasp the real emotions and attitudes of the masses,propose practical solutions and countermeasures,and solve actual problems.This will reduce the social harm caused by the information dissemination of the WeChat platform,and further ensure the stable operation and healthy and orderly development of the public society. |