| For the "population aging",the United Nations reference standard is that if a country,the population over the age of 60 accounted for 10% of the total population of the country or more,or the country's population over 65 years of age accounted for more than 7% of the total population,According to the United Nations standards,the country has entered the population aging.According to the current United Nations forecast to China,by the end of 2050,reaching more than 60 years of age accounted for about 35% of the total population.It is clear that population aging has become a problem that China must face.In the past two years,the State Council formulated the Opinions on Further Enriching the Investment in the Social Field,and the Opinions of the General Office of the State Council on the Overall Release of the Pension Service Market to Promote the Quality of Old-age Services.The "13th Five-Year" Career development and pension system construction planning "and other laws and regulations,to create health care industry,improve the quality of health services industry,designed to alleviate the potential problems associated with population aging.In the current society,there has been a new pension model,tourism pension.It is no longer the traditional sense of the elderly travel,but the old people in order to some of the beautiful and comfortable place for health care pension.For example,in the cold and cold winter,the old man in the north to the warm as the south of the old age,to avoid the cold.Xichang City,belonging to Liangshan Prefecture,located in the southwest of Sichuan Province,China.It is the country's largest Yi community.Xichang not only has a very unique national flavor,and the natural resources are very rich,remove our common water resources,agricultural resources,Xichang City is particularly rich in light and heat resources.Xichang flat terrain,tourism resources gathering,known as "a spring habitat city."In this context to LiangshanXichang,for example,the tourism pension model to explore.The study of this paper includes the following major parts:The first part is the introduction part,first of all,through the research background and significance of the topic were described;At the same time,this paper's research program for a brief design,writing a large framework for this writing.The second part is the conceptual definition and literature review part,through the domestic and foreign research on the current situation of tourism pension analysis and elaboration,the theoretical basis for this study.The third part is the analysis of the present situation of tourism in China.Through the brief analysis of the two opposite sides of China's tourism market supply market and demand market,it provides data support for Xuchang tourism pension development mode and marketing design.The fourth part is the analysis of the basic conditions of tourism and pension development market in Xichang City,Liangshan Prefecture.This paper analyzes the development foundation of tourism and pension in Xichang City,and understands the advantages of its development and the current achievements in the development of tourism and pension,and points out the problems and challenges in the process of developing tourism and pension.The fifth part is the evaluation part of Xuchang tourism pension development model.Specifically,there are three small parts: Xichang City,the positioning of tourism and old customers market,LiangshanXichang tourism pension model characteristics,and marketing strategies to design.The sixth part is through the above five parts of the content elaborated,obtained LiangshanXichang tourism pension development model countermeasures and conclusions. |
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