Research On The Phenomenon Of Political Entertainment In The New Media Environment

Political entertainment is a social phenomenon.Behind the appearance of entertainment,it usually bears and reflects a certain cultural connotation and social significance.As a historical phenomenon,political entertainment has existed for a long time.Such as folk songs and Yuefu poems in ancient china also fall into the category of political entertainment.However,due to the restrictions of the communication technology and geographical space,the phenomenon of political entertainment in the traditional environment is relatively obscured and presents a feature of “localization”.However,in the current context of China,especially in the context of new media,private affairs and joking expressions that occur in minority groups have rapidly become publicized.Political entertainment has become a prominent phenomenon and has had an important impact on political life.In the new media environment,“everyone is a center” and “everyone has a microphone”,and the main body of information dissemination expands unprecedentedly,and there is a “space shift” from the real space to the virtual space;On the other hand,the rheology and dispersion of authority in cyberspace make the network environment relatively “democratic” and provide the possibility for the free expression of the people.At the same time,the effect of “echo room” in cyberspace makes it easy for members of like-minded groups to form a group identity and group polarization.Consequently,the phenomenon of political entertainment is manifest and prosperous in this environment.Based on the new political environment of the new media environment,the article first clarified the concept and connotation of political entertainment,and analyzed the object,performance and characteristics of political entertainment from the perspective of network duanzi.As far as China is concerned,with the rise of secularization and daily politics,and the prevalence of consumerism and the trends of pan-entertainment,when people suffer from the arrogance and abuse of public power,they lack effective institutionalized channels of participation to maintain and expressing their rights and interests,political entertainment as one of the means of “artistic struggle”,which is a metaphorical representation of the peoples interest appeals,and the public implicit emotions can be concentrated in cyberspace.This also deeply reflects the missing of the sense of public security among people and the generalization of social mind attitude.Political entertainment as a public phenomenon has an important influence on the real political life.It not only enhances the level of citizen's political socialization,but also objectively promotes the effective interaction between the government and the public,but it also impacts the mainstream ideological discourse power of the Internet and damages the image of the government,to some extent,which weakens the credibility of the government.The phenomenon of political entertainment is a “reducing valve” for social emotions,and it is also a signal for judging current political and ecological conditions in China.For the government,it should pay attention to the interest appeal and public opinion expression behind the phenomenon of political entertainment,improve the transparency and responsiveness of government work,and focus on enhancing the government's credibility.