Research On The Moral Hazard Factors Affecting The Credibility Of Charitable Organizations

In recent years,with the continuous development of social organizations in China,charitable organizations play a more and more important role in the process of social governance in China.However,with the occurrence of a series of charitable scandals,such as the "Jocie Guo incident" in 2011 and the "one yuan purchase event" in 2017,the public credibility of the charitable organization has been greatly affected by the public.Questioned,charitable organizations have also exposed many problems,and their credibility has been greatly challenged.Therefore,it is very important to find the cause of the credibility of the charitable organization.Only by finding the root of the problem can we take the remedy to the right,and improve the public trust in the charity organization.There is still a gap between the development of Chinese charitable organizations and the developed countries in western countries.Their experience is worth learning from our learning,but specific problems need to be analyzed.Therefore,the research on the credibility of charitable organizations needs to be analyzed in accordance with the actual situation of our country.The existing research at home and abroad shows that the moral hazard caused by information asymmetry is the key to the credibility of charitable organizations,but the relationship between them has not been explained carefully.This paper,through the empirical study,takes the data of 150 charitable organizations and foundations of Guangdong Province,which is collected by the social organization network of China and the foundation of the foundation of the foundation,to analyze the influence of moral hazard on the credibility of charitable organizations by using the model of structural equation.The result of the analysis gives the corresponding suggestions and countermeasures.First of all,through combing the relevant literature,the author analyzes the impact of the moral hazard caused by information asymmetry on the credibility of charitable organizations.Secondly,the index system of moral hazard and charitable organization's credibility is constructed and quantified.Thirdly,according to the quantitative index,the data of 150 charitable organizations and foundations of Guangdong province were collected,and the structural equation model was constructed by using the data analysis software,and the moral hazard of charitable organizations had a negative impact on its credibility.Finally,according to the analysis results,we put forward relevant countermeasures and suggestions to enhance the credibility of charitable organizations.