Cyber Nationalism Collective Expressions And Trends Of Entertainment & Marketing In Foreign-related Events

This paper combines data mining method,content analysis method,case analysis method and other empirical research methods to deeply discuss and analyze the network nationalism collective expression movement on social media platform.From a temporal perspective,the collective expression of network nationalism on social media platforms has obvious stage characteristics;from the action participants level,the role of different types of opinion leaders in collective action is different;the number of opinion leaders’ fans is small There is a negative correlation between the standpoints,attitudes,and emotions of Internet nationalism;the collective behavior of network nationalism is heterogeneous;the expression of opinion leaders and fans often presents a nationalistic “group heroism”.Business organizations often use opinion marketing to obtain their own business interests from them;official media play an important role in boosting business organizations’ marketing opportunities,and become the main force in the marketing tendency of network nationalism collective actions.Promoters;Networking nationalism has three important characteristics in the entertainment tendency of collective actions;the two most important forms of existence in the expression of entertainment are “entertainment group ridicule” and “spiral group attack”.