The Collective Action Strategy Of Cyber Nationalism Under The Theory Of Interaction Ritual Chain

With the continuous development of Internet media technologies,the collective actions of cyber nationalism gathering in the media have demonstrated the entertainment tension for political participation,released a huge external effect,enhanced the structural power of the society,and the public has taken advantage of the Internet to have a new way of political participation.At present,there is a game-playing ability driven by new interests,and a kind of network nationalism collective actions based on emotional experience and shared entertainment has emerged.On January 20,2016,the “Anti-Taiwan Independence” theme triggered by the “Zhou Ziyu” incident launched a large-scale expedition to Facebook,which shocked the cyberspace.The “D8 expedition” has presented a new type of cyber nationalist collective action logic.The virtual groups of the network have formed mutual attention through hot topics such as attention,likes,comments,and forwards,making the group gather in the interactive process.Generate emotional energy,interactive rituals to create a symbol of group solidarity,and cause collective excitement to form a network discourse carnival."The D8 expedition" is more like a kind of sudden and stressful Chinese nationalist style stress response.It uses a cross-media platform as an emotional outlet.Collins believes that participants have higher emotional energy in interaction ritual chain,and they are more willing to continue to devote their attention to rituals.They are engaged in an interactive ritual in the cyberspace of Chinese nationalism.The participating members received more emotional energy,that is,“the making and using of expression packs made me happy and interesting” and “participating in the campaign made me think I was the vanguard of the patriots”.This emotional energy became a member of the ritual process.The basis of the symbol.The article structure is divided into four parts.The first part discusses the research background and research significance of this article from the development of media technology,the new presentation methods and characteristics of cyber nationalism,the research course of retroactive interaction ritual and the event of “D8 expedition”.The relevant domestic and foreign research summaries,namely the focus on the research on network nationalism and the “D8” incident.The second part is divided into the second chapter and the third chapter,combing the four conditions and elements formed by Collins’ interactive ritual chain,and the transformation of emotional energy and the symbol of group unity in the interactive ritual chain.The theory further analyzes the construction of "D8 Expedition" and the action logic of "D8" re-entry.The third part is to analyze the rapid mobilization of cross-media groups and the formation of a rational and orderly interactive strategy for large-scale collective actions in the ceremony of “D8 expedition”.Participants in collective actions achieve collective information control through power ceremonies and tiered ceremonies,and quickly organize mobilization strategies.In addition,the group unity symbol of the evolution of the membership status symbol transforms emotional energy,and becomes a moral standard during the ritual process,guiding the continuation of the ceremony.Finally,the special expression of the post-90 s and millennial subcultures of the millennium maintains and boosts collective excitement,enabling the ceremony to reach large-scale collective interaction in a short period of time.The " D8 expedition" as a new type of cyber nationalism,because its participants are mainly post-90 s and millennials,with the characteristics of the cyber subculture.The playful expression and entertaining discourse carnival become the strongest emotional energy in this battle,and it is also the most significant feature of this collective cyberspace strategy.