| With the aggravation of the aging population,the miniaturization of the family structure and the increasingly diversified demand for old-age care services for the elderly,it brings opportunities and provides a platform for the development of institutional pension,and in the process of actual development,Pension services are difficult to meet the diversified requirements of the elderly,and provide them with more value-added services.Based on this,this paper explores the optimization strategy of Shihezi institution pension,combining the relevant theoretical knowledge of organization and strategic management,using literature investigation,comparative analysis,summary method,aiming at the development status of Shihezi pension institution.The problems faced and the causes of these problems are analyzed.And we draw on the advanced experience of advanced urban institutions in developed countries and in China,and put forward the optimization strategies and suggestions respectively through the government,the self-construction of pension institutions and the pension industry association.First of all,the government needs to increase financial input and strengthen policy support,at the same time to guide the concept of consumption to promote consumption;to improve and upgrade the level of old-age facilities construction,to build a more complete information system for the elderly;secondly,Pension institutions make great efforts to carry out reforms,reform and expand,improve the service environment and conditions,and change their business concepts.Pension institutions themselves need to increase their marketing efforts,carefully delineate the elderly market,and find targeted customers.We also need to strengthen the training of nurses and other staff to improve the quality of service.Finally,the pension industry associations try to exert the supervision and guidance role of the associations. |