The Reason Why Old People Buy Health Products

Social development and the improvement of living conditions in recent years,making health care more and more important. The purchasing of health productsalso becomes a fashion and trend. Aging society in China is coming, some criminalsconcering interests deceit of the older age groups, there were many illegal cases,but the older age groups still buy health care products persistently, even very crazily.it’s very important to analyse the causes of older age groups buying health careproducts, papers on the reason of older age groups buying health care products arevery rare. In this paper, a comparative study, depth interviews and case studymethod are employed, researching Qiqihar elderly purchasing behavior. As anempirical research, this paper not only provides a reference to an analyticalframework for the older age groups buying health care products, but also finds outthe cause of the problem. This paper aiming at working together to protect thehappiness of the elderly for their life, protects the health progress of our society, inorder for the theoretical and harmonious development in China.This analysis aims at a comprehensive and systematic interpretation on thisissue from four perspectives: First of all, from the perspective of informationasymmetry in the health care purchasing behavior to reveal the objective existenceof the social mechanism of social complexity. Secondly, from point of view of theauthoritative identity illustrates the recognition errors of the older age groups.Again, the peer groups’s infection among the older age groups is also important.Finally, from the sellor aspect, they employ strategies and tricks to tempt the oldage group. Four factors are interpreted and analysised aiming to safeguard thelegitimate rights and interests of older persons for their healthy and happy lives.