Research On The Promotion Of The Credibility Of Local Government In The We Media Era

Government credibility is a dominant indicator of public satisfaction and trust in the government,and it is also the external embodiment of government authority.Government credibility is the political soft power,cultural soft power,and moral soft power of national development as well.The promotion of government credibility helps to shape the good image of the government,improve the administrative efficiency,save administrative cost,and achieve policy formulation and implementation smoothly.The public has a wider right to speak,the public's awareness of participation and enthusiasm for participation has been rising constantly.The public becomes a party from the bystander.The public is the transmitters of information,and they are also the receivers of information because of the characteristics of interactivity in we media.The Characteristics of we media are spreading rapidly and widely which help the hot spots of society and emergencies spread.However,the subject of we media is not a professional journalist after all.The limited nature of living environment and cognitive level all will affect the public's judgment of the value of the news.In particular,the false statements issued by some ulterior motives are more likely to mislead the public's thoughts.As the most profound and influential government of public life.Its actions and intentions have never been completely exposed to public supervision as it is now.As the administrator of social and public affairs,the government should guide the trend of public values.However,when the local government is facing the emergency and facing the pressure of the public opinion they can't take effective response immediately which undermines the good image of the government in the public and poses a serious challenge to the promotion of government credibility.The government has been in the center of public opinion from the we media era.We media has deeply influenced people's social life at every aspect with its quick development,at the same time,the relationship of trust between the public and local government also change under this condition.We media is a double-edged sword.The development of the we media gives the public the right to speak and raise the enthusiasm of the public,however negative information,such as diffusion,also poses a challenge to local government public opinion governance,damage to the prestige and image of the local government.In the background of the we media era,analysis of the reasons for the weakening of government credibility,for it is imperative to reconstruct the public credibility of the government.On the one hand,the local government must constantly adapt to the development of the times,and establish the ruling idea of the people based firmly,respond to public interest demands actively,and making good use of self media tools to promote government innovation,and win the public's trust by providing high quality public service.On the other hand,the local government,as a manager,should strengthen the supervision of the self media,standardize the development of the media market according to law,at the same time,the local government should steadily improve the overall quality of the public,and improve the public's information discrimination and rule of law consciousness in order to promot public rationallty and objectively participation in political life.