Research On Quality Evaluation Of New-Media Legal Publicity And Education In Longwan District Of Wenzhou

With rapid development of digital and information technology in recent years,people's demand for access to legal knowledge has become increasingly diversified in the aspect of ways and forms.New media based on Internet has become an important position and platform for legal publicity and education,and it shoulders an increasingly important social responsibility in legal publicity and education.During legal publicity in the "7th Five-Year Plan" period,China will continue to promote the socialist rule of law and integrate public legal services into the modern public service system.This study focuses on the current situation of new-media legal publicity and education in LongWan District by taking the public legal service content of legal publicity and education though new media.This paper evaluated the quality of new-media legal publicity and education in LongWan District of Wenzhou from the perspective of public's perception on legal publicity and education and analyzed the existing problems,so as to put forward policy suggestions for the establishment and improvement of the new-media legal publicity and education mechanism.On the basis of confirming the definitions of new media,legal publicity and education and public perception of service quality,this study obtains data through literature review,field investigation and quantitative analysis,etc,and analyzes the current situation of law popularization education by new media and its quality evaluation in LongWan District,uses the model concept of SERVPERF to establish nineteen evaluation indicators in six dimensions:tangibility,transparency,effectiveness,responsiveness,professionalism and convenience,thus,this paper constructs the quality evaluation model of new-media legal publicity and education on the basis of public perception,and uses the principle component analysis(PCA)to give weight values to conduct the comprehensive evaluation of the quality of new-media legal publicity and education in LongWan District.On this basis,the multivariate regression equation is used to carry out an in-depth and comparative research on the evaluation differences of the quality of new-media legal publicity and education for different genders,ages,education levels,identity groups.The result of this research indicates that the overall quality of new-media legal publicity and education in Long Wan District of Wenzhou is quite low at present,the coverage of new-media legal publicity and education still needs to be expanded,different groups have obvious perceptive differences in the requirements of the quality of new-media legal publicity and education.To this end,this paper proposes to improve the new-media legal publicity and education of government by the means of expanding the coverage of.law popularization education by new media,enhancing the responsiveness of service,exploring personalized customization,strengthening the construction of specialized teams,etc.