The Path Of Government's Response To Internet Public Opinion In The New Media Era

For public opinion information management department China for the problem of frequent exposure of the network public opinion supervision,make the whole society fear,public opinion information management department in addition to enhance service awareness,also should earnestly strengthen the supervision and management of public opinion,it should be a daily transaction management,construction of establish a stronger sense of crisis public opinion warning mechanism,through improving the crisis management system of network public opinion,to establish an effective early warning and monitoring,to enhance their ability to resist against the crisis,has become an important lesson for many enterprises need to make up for the Chinese.Network public opinion warning can be said to be an effective means of prevention and management,in the process of early warning and monitoring of public opinion rating can be divided,set up index system of early warning of public opinion,and for each index weighting prediction by the scientific method,through a series of planning,starting and changing mode of control of the public opinion the process of change from passive to active,the signs at the beginning,take the correct effective means and methods to control.In recent years,frequent network public opinion and social issues in China,the network supervision of public opinion has been the focus of media attention,as long as the exposure and network supervision of public opinion related event or enterprise,attention is high,the impact on the business is very great.The network supervision of public opinion is more than a day,the network public opinion supervision related to each person's survival and development,is fundamental to human life,and economic,political and social development is the unity of.Eleventh Century is a network information era,the relationship between people,things and things are based on the network to build a local space to support.In recent years,along with the information network in the social public's widespread application,people use the Internet to obtain information,to collect resources become the main trend of social media,the media information in the process of development of our country is facing the grim situation of various social contradictions in social transformation period accumulated more easily lead to mass incidents through the Internet platform.In recent years,natural disasters,social security,public health,accidents and disasters have occurred frequently in the world and China itself.Among them,the precursor is not sufficient,with the obvious complexity and potential secondary derivative hazards,and destructive,the use of conventional management is difficult to effectively respond to emergencies known as network public opinion.The above characteristics of the network public opinion for the government to deal with and bring great risk management.Network public opinion in the new media era has become a difficult issue in international public management.In the era of the Internet,everyone may become information channels,may become the main body of opinion.With the popularization of the Internet,a new form of public opinion has been forged in china.