Study On The Political Communication Function Of New Media

As the basic driving force of social development,the emergence of each media will have an important impact on people's life,politics,society and the country.At present,the development of economy and the progress of science and technology,network,digital television,mobile phone and so on,has been appeared in the vision of the government and the public.As a natural carrier of political communication,the new media has been endowed the unique information characteristics of information dissemination.breaking the original tight political information control barriers,making the political cognition in depth development,speeding up the optimization and upgrading of political communication,the new media political communication function can be extended and developed,while its positive function,the political communication of new media also has negative function because of its features such as information interactivity,virtualization,openness and so on.Therefore,we should not only attach importance to the positive function of the new media political communication,but also face up to the negative function of the new media political communication so as to better promote the development of Chinese society,socialist modernization and the process of democratic politics.The new media political communication focuses on the new media,which opens up a new realm of political communication.The function analysis of new media political communication is divided into five parts: First chapter starts,it expounds the study background and significance,combs the current research situation at home and abroad,clarifies the research method,innovation and deficiency;Second chapter starts,with the rise of new media political communication as a starting point,the new media,political communication,new media political communication related concepts are defined,in-depth understanding of the internal logic of new media political communication;third chapter starts,it analyzes the relevant theories,development stages and characteristics of new media political communication,which lays a foundation for further analysis of functions;The last chapter,emphasis is placed on the development stage and characteristics of new media political communication.This paper probes into the functions of political communication in new media,such as expanding the scope of political communication,promoting political socialization,promoting political democracy,shaping the image of the government and otherpositive functions,fragmentation of political information,and group polarization.Negative functions such as imbalance of political participation;Fifthly,aiming at the function of political communication of new media,this paper discusses the main ways to realize the function of political communication of new media,grasp the limit of political communication of new media,and not only realize the positive function better,but also realize the function of political communication of new media.To promote the government to use new media for effective political communication,and to overcome and avoid the negative functions of new media political communication.Finally,in the conclusion part,looking forward to the future of China's new media politics the development direction and effect of treatment and communication.